About Keyline Brands
Keyline Brands is an e-commerce brand partner that buys products at wholesale and runs the listings, ads and brand protection on major online marketplaces for consumer brands.
Keyline Brands was founded in 2023 in Philadelphia. Brands pay no fees: Keyline earns its margin on the products it buys and sells.
Built by sellers. Made for brands. We know what it takes to sell online because our team does it every day. Now we put that experience to work growing brands like yours.
What Keyline Brands does.
Listings and product images
We rewrite your titles, bullets and descriptions around what shoppers actually search for, and rebuild your images and A+ content. More of the people who find your product page end up buying.
Advertising management
We launch and run your sponsored ads, starting broad to find the searches that convert, then moving budget to the products that sell. We fund the ads on the products we buy, so your team never pays for them.
Brand protection and pricing
We sell at or above your MAP on every listing and document anyone who doesn't. We help you use Brand Registry and Transparency to keep unauthorized sellers off, so your price holds everywhere you sell.
Brand Registry and setup
We help you register your brand and connect the tools that protect it, then get every product you want online listed correctly. Your catalog is complete, and it's clearly yours.
Inventory and fulfillment
We place the purchase orders, track every unit from your dock to the fulfillment center and reorder what sells. Your best sellers stay in stock without anyone on your team watching inventory.
Reviews and monthly reporting
We request reviews on every eligible order and send one clear report a month: sales, ads, inventory and what we're doing next. You always know how your brand is doing online.
What makes Keyline Brands different.
No cost to your brand
Keyline Brands buys your products at your normal wholesale price and funds the listing, ad and protection work ourselves.
The usual wayA marketplace agency typically bills a monthly retainer, often $5,000 or more, whether your sales grow or not.
No long-term contract
We start with a standard wholesale account and keep your business by performing, order after order.
The usual wayA retainer gets paid every month either way. We only earn when your products sell, so our incentive is the same as yours.
Up and running in the first week
Most accounts are set up within the first week, and listing work starts right after.
The usual wayBuilding the same capability in house means hiring, software and training before anything changes.
One team for the whole job
Listings, images, ads, brand protection, inventory and reporting all come from one team, with one account lead as your contact.
The usual wayAn agency for ads, a freelancer for images and someone in house watching inventory.
Your price holds
We sell at or above MAP on every listing and help you enforce it with Brand Registry and Transparency.
The usual wayToo many sellers pile onto one listing and undercut each other until the price slides for everyone. We are built to stop that, not add to it.
Who works with Keyline Brands.
- Consumer brands already selling online that want more sales without building an e-commerce team.
- Brands with too many sellers on their listings and a price that keeps sliding.
- Brands whose listings, images and ads were set up once and never revisited.
- Brands that sell mostly through retail and wholesale and want one trusted online dealer.
- Brands new to the major marketplaces that want it set up right from day one.
- Importers and distributors that represent brands and want a reliable, paperwork ready online account.
Brands that partner with Keyline
How working with Keyline Brands works.
- Week 1
Open the account
Share your line sheet. We place the first order.
- Weeks 1 to 2
Secure your brand
We help you register and lock down your brand.
- Weeks 2 to 4
Build out your listings
Sharper copy, keywords, and images.
- Weeks 4 to 8
Launch advertising
Campaigns that find buyers and scale winners.
- Ongoing
Reorder and scale
We reorder what sells. You grow.
What to expect from us
- Your contact
- One account lead from our team, start to finish.
- Response time
- Replies within one business day.
- How we talk
- Email, phone, or a call on your schedule.
- Reporting
- One clear report every month.
- What we need from you
- Your line sheet, plus photos and UPCs only for products that are new online.
- Your team's time
- Fill our purchase orders like any other account. We only check in when something needs your approval.
Built on systems, not guesswork.
Unit-level inventory tracking
Every unit is tracked from your dock to the fulfillment center, so nothing slips through the cracks.
Sales data on every product
We watch sell-through closely and reorder the products that move, in the quantities they need.
Keyword research
Real search data shapes every title, bullet, and hidden search term so shoppers can find you.
Image testing
We test product images head to head and keep the version that earns more clicks.
Automated inventory audits
Automated checks catch lost or damaged inventory early and get it recovered.
Hazmat approved
Approved to sell products with hazmat and dangerous goods requirements.
The team behind Keyline Brands.
Our team started in 2023 with a simple goal: find great products and sell them well online. Since then we’ve grown to more than $5M in online sales, with more than 50,000 units shipped to customers.
Selling every day taught our team what actually moves a product online. Listings that get found. Ads that earn their spend. Prices that hold. Inventory that never runs dry. It also showed us how much time brands lose trying to manage all of it on their own.
Keyline Brands puts that experience to work for you. We buy your products like any other dealer, then our team takes care of the listings, advertising, pricing, and logistics, so your team can stay focused on building great products.
A dedicated team on every account.
Listings & creative
Our team writes the copy, researches the keywords, and builds the images that help shoppers find and choose your products.
Advertising
Our team launches and manages your campaigns, cuts wasted spend, and scales the products that sell.
Brand protection
Our team watches your listings, holds your MAP pricing, and works to remove unauthorized sellers.
Operations
Our team places the orders, tracks every unit, and keeps your best sellers in stock.
How our team treats every brand we carry.
Your brand, your rules
You keep full control. We follow your pricing and brand guidelines on every listing.
Simple beats complicated
One partner, one point of contact, and one clear report a month.
Protect the price
We sell at or above MAP and help keep unauthorized sellers off your listings.
Earn every reorder
No long contracts. We keep your business by performing, order after order.
Proudly based in Philadelphia.
Our team runs the business from Philadelphia. Your inventory ships to our warehouse just down I-95 in Newark, Delaware, where it’s received, prepped, and sent out to customers nationwide.
- Warehouse & fulfillment301 Ruthar Dr, Ste A, Newark, DE 19711
- Direct line to our team+1 (856) 283-5302
- Replies within one business dayhello@gokeyline.com
Set up to buy wholesale.
Everything you need to open an account with our team, ready to go.
- Registered Pennsylvania LLCEstablished 2023
- D-U-N-S registeredVerified business profile
- PA sales tax licenseSales tax certificate on file
- Credentials on requestReady for your dealer application
Kevin Gowen.
Founder of Keyline Brands, based in Philadelphia
- Founded 2023
- Headquarters Philadelphia, PA
- Warehouse Newark, DE
Kevin started selling online in 2023 from Philadelphia and built the business that became Keyline Brands, one product and one reorder at a time. He built the team and the systems behind it from the ground up, from unit level inventory tracking to the listing and advertising playbooks every account runs on today.
Selling every day showed him how much brands lose online: prices that slide, listings nobody updates, inventory that runs out. Keyline Brands is his answer, one team that takes all of it off a brand's plate at no cost to the brand.
Key facts about Keyline Brands.
- Company name
- Keyline Brands
- Type
- E-commerce brand partner and wholesale buyer
- Founded
- 2023
- Founder
- Kevin Gowen
- Headquarters
- Philadelphia, Pennsylvania
- Warehouse and fulfillment
- Newark, Delaware
- Website
- gokeyline.com
- Core offering
- We buy a brand's products at wholesale, then run its listings, advertising, brand protection and fulfillment on major online marketplaces.
- Pricing
- No cost to the brand. We earn our margin on the products we buy and sell.
- Contract terms
- No long-term contract. A standard wholesale account.
- Services
- Listing optimization, product images and A+ content, advertising management, brand protection and MAP compliance, Brand Registry and Transparency setup, inventory and fulfillment, review requests, monthly reporting
- Communication
- One account lead, email and phone, replies within one business day, a report every month
- Operations software
- Custom built by Cleanform
- Brand partners
- Gotti Nails, Whip-It!, Flu Fighter
- Track record
- $5M+ in online sales, 50,000+ units shipped, 2,000+ products sold across 8 categories
- Getting started
- Most accounts are set up within the first week
- Contact
- hello@gokeyline.com, +1 (856) 283-5302
Frequently asked questions.
What is Keyline Brands?
How much does Keyline Brands cost?
How is Keyline Brands different from a marketplace agency?
Who founded Keyline Brands?
What services does Keyline Brands offer?
Do we have to sign a long-term contract?
Which brands does Keyline Brands work with?
Is Keyline Brands a dropshipper?
Where does our inventory go?
How does Keyline Brands protect our pricing?
How fast can we get started with Keyline Brands?
“I built Keyline Brands for brands that want to grow online without adding more to their plate. Every partner gets our full team behind them, from the first order to every reorder.”
Let’s grow your brand together.
Send a quick note and our team will get back to you within one business day.